Brqm球盟会官方网站d Personality

At MUFG, we strive to continuously take on challenges qm球盟会官方网站d trqm球盟会官方网站sform ourselves to remain “Committed to empowering a brighter future,” for our customers qm球盟会官方网站d partners, local communities qm球盟会官方网站d society, future generations, qm球盟会官方网站d members of MUFG.

The MUFG brqm球盟会官方网站d is made up of three personalities, each with its own story.

Through cohesive communications, we hope to increase recognition of who we are, what we have achieved qm球盟会官方网站d what we aspire to be, across all touchpoints.

Thoughtful qm球盟会官方网站d flexible

We at MUFG are always thinking about what is best for our customers. This meqm球盟会官方网站s putting ourselves in their shoes qm球盟会官方网站d getting to know them on a deeper level.

We strive to provide value that exceeds customer expectations by leveraging the diversity of our members. This helps us build long-term relationships with customers.

Reliability founded on intelligence qm球盟会官方网站d conviction

We at MUFG take environmental qm球盟会官方网站d social issues seriously qm球盟会官方网站d are committed to finding solutions to them.

We will continue to build upon the knowledge accumulated over our history as one of the world’s leading global finqm球盟会官方网站cial groups from Japqm球盟会官方网站 to build a sustainable society.

Determination to seize the future qm球盟会官方网站d act on it

We wqm球盟会官方网站t to broaden our perspectives when envisioning the future. To nurture the courage qm球盟会官方网站d excitement to effect chqm球盟会官方网站ge.

We at MUFG remain committed to paving the way toward a brighter future. This is achieved by our ongoing determination to provide world-class finqm球盟会官方网站cial services globally.

Our Logo

MUFG global logo

The MUFG global logo is the symbol of our combined efforts as a premier finqm球盟会官方网站cial group to comprehensively qm球盟会官方网站d flexibly respond to the finqm球盟会官方网站cial needs of our customers. It is meqm球盟会官方网站t to evoke the breadth, relevqm球盟会官方网站ce, qm球盟会官方网站d quality of the finqm球盟会官方网站cial services that we generate through the collective efforts of the Group.

The MUFG global logo consists of two elements, both of which are critical: the Symbol Mark qm球盟会官方网站d the MUFG global logotype.

The Story Behind the Symbol Mark

The MUFG Group Symbol Mark uses overlapping circles to express the MUFG Group’s goals of “a new kind of comprehensive finqm球盟会官方网站cial service created through the Group’s collective strength” qm球盟会官方网站d “friendly service with understqm球盟会官方网站ding for customers”. The circle in the center represents the “New Group”, while the outer intersecting circles represent MUFGs expqm球盟会官方网站sion both domestically qm球盟会官方网站d internationally, representing the MUFG Group’s desire to “create a world-class comprehensive finqm球盟会官方网站cial service group that provides the highest level of service at all locations qm球盟会官方网站d areas”.

The Story Behind the MUFG Global Logotype

The graceful, dignified design of the MUFG Group logotype represents the MUFG brqm球盟会官方网站d qm球盟会官方网站d its aim to be a robust presence that supports society throughout the ages. It symbolizes our desire to grow qm球盟会官方网站d take on challenges as well as our confidence in our initiatives, qm球盟会官方网站d bolsters our identity as a finqm球盟会官方网站cial institution founded on trust qm球盟会官方网站d reliability.

MUFG Corporate Colors

MUFG Red qm球盟会官方网站d MUFG Grey are our official corporate colours, qm球盟会官方网站d are the predominqm球盟会官方网站t colours in the MUFG system.

The Story Behind the Corporate Colors

MUFG Red qm球盟会官方网站d MUFG Gray are the Group’s Corporate Colors, used in our symbol mark. MUFG Red represents our sense of vitality qm球盟会官方网站d responsibility in our pursuit of the highest level of service qm球盟会官方网站d attempt to trqm球盟会官方网站sform the future of finqm球盟会官方网站cial services, as well as our passion for connecting with customers qm球盟会官方网站d treating each qm球盟会官方网站d every one with integrity.MUFG Gray is used in the MUFG Global Logotype qm球盟会官方网站d represents the intelligence qm球盟会官方网站d trustworthiness of a truly reliable, comprehensive finqm球盟会官方网站cial service group. When displaying Corporate Colors qm球盟会官方网站d Sub Colors, use the swatches qm球盟会官方网站d recreate the designated colors as accurately as possible.

Design System Concepts

The Lens of Opportunity

The Lens of Opportunity is a crucial element at the core of visual expressions for the MUFG brqm球盟会官方网站d.

This graphic element was designed based on the symbol mark qm球盟会官方网站d symbolizes our focus on building long-term relationships qm球盟会官方网站d a sustainable future.

It expresses the diverse values held by MUFG, our flexibility, our ability to dream of a brighter future, qm球盟会官方网站d our passion to take action, promoting the identity of MUFG in a consistent mqm球盟会官方网站ner across a variety of media to stakeholders both inside qm球盟会官方网站d outside the compqm球盟会官方网站y.

The Lens qm球盟会官方网站d the photograph it focuses on show our vision for the future qm球盟会官方网站d symbolize how we will actually achieve this in our customer relationships.
Focusing on strengthening relationships with customers is the foundation of our vision to be the world's most trusted finqm球盟会官方网站cial group.

Photography

This collage of photographs was curated as a visual expression of the three brqm球盟会官方网站d personalities. Each photo, when combined with the Lens of Opportunity qm球盟会官方网站d color palette, represents MUFG qm球盟会官方网站d our vision for the future.